SBOBET is a bookmaker that has won the trust of punters all over the world. They were founded relatively recently in 2004 and have quickly grown into a global betting giant with multiple awards to their name. They are licensed in Asia and Europe, with the latter being their main market. They are sponsored by Cardiff City and West Ham United among others, as well as having Asian Operator of the Year in 2009 to their credit.

The website is known for promoting responsible gambling and offers various verified helplines to assist users who are struggling with a problem. The site also has a strong emphasis on safety and has strict protection layers, so you can be sure that your personal details are safe when you place a wager.

In terms of sports, SBOBET is particularly strong in soccer/world football, e-sports, motorsports and American sporting leagues. They offer high odds across all markets, although their focus is on handicaps. This is reflected in their strong payout percentage, which is closer to Pinnacle than most other bookmakers.

The site is also available through WAP and mobile web, allowing you to place bets on the go. You can use your favorite currency, and there are a number of different deposit bonuses and promotions for new players and loyal customers. These include a welcome bonus, a birthday promotion and an invitation-only loyalty program. You can even win real cash prizes if you refer a friend to sign up.